Week 9 - Wednesday

Today's class was very enlightening. I felt like the hidden power of what drives our culture was revealed. After seeing this, I doubt that anyone would argue that our culture cannot be typified as consumeristic. I was saddened to see how easily we are controled by the illusion of finding fulfillment in products and services. The 'cool factor' and the power it has over us is undeniable. The PBS documentary demonstrated in alot of ways who we are and what we value. That scares me. But the 'cool factor' is getting more and more elusive. 'Cool' is both an ideal created by the consumer and the producer but both are having a hard time defining what it is and is not. Perhaps the 'cool' illusion will come to an end and all we will be left with is who we really are: Spiritual beings that cannot fill our voids with products and the false identities they bring.